Trend analysis of Chinese medical beauty device industry: minimally invasive and non-invasive treatment will promote the popularization of photoelectric medical beauty device
Data show that in 2021, the market size of China’s medical beauty equipment industry is 54.37 billion yuan. It is expected that in 2023, the market size of China’s medical beauty equipment will reach 77.48 billion yuan and is expected to reach 100 billion scale by 2025.
It is estimated that the market size of medical and beauty devices in China will reach 77.48 billion yuan in 2023
Data show that in 2021, the market size of China’s medical beauty equipment industry is 54.37 billion yuan, up 27.8% year on year. It is expected that in 2023, the market size of China’s medical beauty equipment will reach 77.48 billion yuan and is expected to reach 100 billion scale by 2025. Analysts believe that, as the upstream of the medical beauty industry, medical beauty device enterprises are guaranteed to benefit from the characteristics of high industry concentration, strong bargaining power and high technological barriers, and recover rapidly under the normalization of the epidemic. It is expected that the market size will continue to grow in the next few years.
Photo rejuvenation is the most popular medical beauty instruments program
According to the survey data, among a few medical and beauty equipment items, the most popular is the photon skin rejuvenation in the field of photoelectric equipment (54.9%), followed by injection products whitening needle (49.5%) and water light needle (30.7%). Analysts believe that the main reasons for consumers to choose Optoelectronic medical beauty are its small trauma, quick recovery, and suitability for daily skin management.
2001-5000 yuan is the single item consumption price range that can be accepted by most consumers
According to the survey data, 31.1% of Chinese consumers will conduct medical and beauty treatment monthly, and less than 20% of them will conduct medical and beauty treatment on a weekly or quarterly basis. In terms of price, 2001-5000 yuan is the single item price range that can be accepted by the most consumers, accounting for 36.4%, followed by 5001-8000 yuan. Analysts believe that there is still a lot of room for improvement in the popularity and acceptance of medical beauty in the Chinese market, and consumers have a high range of acceptable prices for medical beauty, which provides the possibility of demand side for the market development of medical beauty devices.
Minimally invasive and non-invasive treatment will promote the popularization of optoelectronic medical devices
In the last two years, photo cosmetic instruments have gradually spread in the field of living beauty, and minimally invasive and non-invasive treatments have been the development trend of medical beauty in China. In the past few years, the volume of non-surgical treatments has grown dramatically in the country, laser anti-aging, skin tightening, skin lifting, Wrinkle removal, various non-invasive, minimally invasive phototherapeutic cosmesis and so on are also accepted by the general consumer, the wide spectrum of customer age is becoming more obvious, and the non- interventional or minimally invasive therapies such as medical cosmesis laser will usher in considerable development prospects.
The development prospect of high-end medical and beauty equipment market in China is promising.
Since 2016, the national government has continuously introduced medical incentive policies related to “artificial intelligence plus”, which has promoted the process of artificial intelligence in the field of medical devices, including the field of medical beauty devices. Policies such as the Health China 2030 Planning Compendium clearly support R & D of medical and health-related AI technologies to improve the digital and intelligent manufacturing of medical and health devices.
China is encouraging China end uses for more domestic products in latest years. Thus, more and more overseas manufacturers are planning localization in China. BradyKnows localization team has extensive experiences in facility establishment, audit, supplier evaluation, manufacturing, registration, and marketing in China. Pls feel free to let us know any questions on China entry via info@bradyknowsmedical.com
By iiMedia Group
Translated & edited | Bradyknows
