The total demand may exceed 100 billion! A major transformation in the medical device market

In 2024, it was a year in which the development of large-scale medical equipment was relatively slow in the past decade. The reasons are industry rectification, economic downturn, and structural overdraw of demand.
Will the development of large medical equipment improve in 2025?
From the market perspective, the medical equipment procurement market in 2025 shows a clear trend of recovery: In 2025, the renewal of medical equipment has entered a comprehensive implementation stage. The overall supporting funds exceed 25 billion yuan, with about 10 billion yuan in counties and about 30 billion yuan in urban hospitals.
The “Notice of the National Development and Reform Commission and the Ministry of Finance on Stepping up and Expanding the Implementation of the Policy of Large-scale Equipment Updating and Trade-in of Consumer Goods in 2025” released on January 5 clearly states that it will increase support for equipment updating projects in key areas and increase the scale of funds from ultra-long-term special treasury bonds to support equipment updating in key areas.
After the Spring Festival, the purchasing rhythm has accelerated, especially for medical imaging equipment such as CT and MR, whose performance is particularly remarkable.
Data for the first four months of 2025 shows that the procurement volume of medical equipment has gradually increased, indicating a clear sign of recovery. The newly added demand in 2025 is approximately 30 billion yuan. Adding the unexecuted funds of 40 to 50 billion yuan, the newly added demand in 2025 is approximately 30 billion yuan.
Device centralized procurement and industry supervision! The situation for large medical devices entering hospitals is about to change…… There is no doubt that the demand for medical devices has seen a significant increase in 2025. While the market is booming, strong regulatory measures on the policy side are also being advanced.
On the one hand, compared with the “scattered” situation in 2024, 2025 seems to have become a year of explosive growth in the “centralized procurement” of medical devices. Many provinces and cities such as Henan, Hunan, Hubei, Inner Mongolia, and Xinjiang have successively promoted this. From the winning bid situation of centralized procurement of equipment in various categories, there are huge differences in the cost-saving rate. Conventional medical equipment such as DR and color Doppler ultrasound have a large price reduction. Large-scale equipment represented by CT and MR, due to high technical barriers, has a relatively moderate “price-cutting” range.
The promotion of large-scale centralized procurement has also led to a reshuffle of brands and regional suppliers in the medical device market.
On the other hand, there has been an upgrade in policy supervision. Since the second half of last year, audit bureaus in many places have been intensively conducting in – depth investigations into the procurement and use of large – scale medical equipment in public hospitals, such as magnetic resonance imaging (MRI), computed tomography (CT), color Doppler ultrasound, etc. A “black and yellow list” of suppliers has been established. Suppliers identified as engaging in bid – rigging behavior are included in the black – list management, and they are strictly prohibited from participating in the procurement work of the hospital.
China is encouraging China end uses for more domestic products in latest years. Thus, more and more overseas manufacturers are planning localization in China. BradyKnows localization team has extensive experiences in facility establishment, audit, supplier evaluation, manufacturing, registration, and marketing in China. Pls feel free to let us know any questions on China entry via info@bradyknowsmedical.com

Source： Medical Device Dealers Alliance
Translated & edited：   Bradyknown