Monitoring and analysis of new medical device products entering the market in China from January to August 2025
In recent years, the number of initial registrations for medical devices in China has continued to grow. In 2024, the number of initial registrations for major product categories such as medical imaging devices and active surgical instruments reached an all-time high. In the first half of 2025, in China’s medical device market, nearly half of the products had their first registration within three years, and the five-year iteration rate of products was as high as 60%. Following this, a large number of new medical device products have flooded into the market, and the market environment has shown a diversified competitive situation. This report aims to conduct an in-depth analysis of the first-time market entry time of new domestic medical device products and the classification of newly launched products from January to August 2025, so as to gain insights into the market performance of the newly launched products.
01
Situation of new product launch
According to the data from Joinchain’s domestic new product launch monitoring dashboard, in recent years, domestic medical device manufacturers have been continuously increasing their R&D investment, the iteration speed of new products has accelerated, and the number of newly launched products has maintained a steady year-on-year growth.
Among them, new products entering the market in the fourth quarter of 2024 reached a “peak”, with the number of newly launched models reaching 373, a year-on-year increase of 91.28%, involving 170 medical device brands.
From the classification of newly launched products, in recent years, the iteration speed of medical imaging equipment has been relatively fast, and the number of newly launched products ranks first. In addition, in recent years, there have been many new products entering the market in the categories of physical therapy rehabilitation equipment, medical examination and monitoring equipment, clinical laboratory equipment, etc.
From the perspective of product lines, various types of endoscopes, X-ray machines, and ultrasonic imaging diagnostic equipment have been “big hits” among newly launched products in recent years. Among them, the number of newly launched X-ray machines of various types increased by 29.17% year-on-year, and the number of newly launched ultrasonic imaging diagnostic equipment increased by 73.13% year-on-year.
02
Performance of new products entering the market
The Joinchain New Product Market Entry Monitoring Dashboard has counted the market performance of all new products that have entered the market since 2024 over a six-month sales cycle. Judging from the sales performance of various popular product lines, some new products have gained wide recognition and great favor in the market within 6 months of their first market entry.
- Medical imaging equipment
In the field of medical imaging equipment, Philips’ new CT product, Spectral CT Plus, United Imaging Healthcare’s new PET/CT uMI Panorama GS, GE Healthcare’s new MR SIGNA Hero XT, and Neusoft Medical’s new MR NeuMR Universal, among others, have been widely recognized by the market once they were launched.
- Physical therapy and rehabilitation equipment
New products from domestic brands such as Keying Laser and Wizmed have been listed one after another, and the localization level of physical therapy and rehabilitation equipment has been further improved.
Overall, although most of the newly launched medical imaging devices are products under foreign-funded brands, most of these products hold “National Medical Device Registration Approval” certificates. Foreign-funded brands are gradually increasing their investment in innovative research and development in China, and the process of brand localization is accelerating.
- Active surgical instruments
In the field of active surgical instruments, new products such as SP1000, a laparoscopic surgical robot under Edge Medical, Potent HP100, a holmium (Ho:YAG) laser therapy machine under Potent Medical, PSIS-B, a spinal surgery robot under Suzhou Zoezen, and KHRobot-6800, a joint replacement surgical robot under Reborn Medical, have gained high market recognition.
Among them, in recent years, a large number of new domestic brands such as Edge Medical, Suzhou Zoezen, and Reborn Medical have emerged in various segmented fields of the popular surgical robot industry. They have made significant breakthroughs in directions such as image-guided and navigation integration, improvement of haptic feedback, 5G remote surgery, and artificial intelligence-enhanced automation. The market’s recognition of domestic surgical robots has also been significantly enhanced.
China is encouraging China end uses for more domestic products in latest years. Thus, more and more overseas manufacturers are planning localization in China. BradyKnows localization team has extensive experiences in facility establishment, audit, supplier evaluation, manufacturing, registration, and marketing in China. Pls feel free to let us know any questions on China entry via info@bradyknowsmedical.com
Data source: Joinchain MDBI Domestic New Product Launch Monitoring Dashboard
Translated & edited：Bradyknown
